You Can't Improve What You Can't See.

Minimum 5-point lift in close rate — or your money back.

Most home services companies are losing jobs they should be winning. Not because of bad leads. Not because of pricing. Because of what happens in the 20 minutes your tech is face-toface with the customer — the part you never get to hear and can't coach, because you weren't in the room. We fixed that.

See If You Qualify

The Problem

When Close Rate Is Down, Most Owners Blame the
Wrong Thing.

They blame leads. They blame the market. They blame pricing.

It's almost never that.

The real problem is the conversation your technician or estimator is having in the field — the one you've never heard and can't coach, because you weren't in the room.

Best practice close rate for home services is around 70%. Most companies we talk to are sitting at 38–58%. That gap is not a leads problem. It's a visibility problem.

We can't change what we can't see. And until recently, you couldn't see it.

In one recent engagement, we partnered with a multi-branch restoration company and lifted their average close rate by 10.75 percentage points across branches — in six weeks.

For a $5M company, every 5 points of close rate improvement is worth approximately $500,000 in additional annual revenue. Our engagement cost: $50,000. Return: 10x.

For those who qualify.

We Don't Train. We Operate.

A good doctor doesn't hand you a generic treatment the moment you walk in. That would be malpractice. They diagnose first — ask questions, run tests, understand exactly what's happening — and then prescribe a precise, custom fix. We work the same way. We listen to what's actually happening in your field, identify the specific behaviors costing you jobs, and do surgery: cut those behaviors out and replace them with the ones that win. FLOODLIGHT meeting with restoration business owners

Step 1


Listen

We deploy AI listening technology in the field so we can hear what your techs and customers actually say on the job. Discreet. Accurate. Revealing.

Step 2


Coach

We diagnose from what we actually heard — not assumptions. Then we operate: cut the specific behaviors costing you jobs and replace them with the ones that win. Every coaching session is built from your real conversations, not generic sales theory.

Step 3


Measure

We surface close rate impact, skill adoption, and behavioral change in real time. You see exactly what's moving and why. No guessing. No vanity metrics.

Step 4


Sustain

We build the new behaviors into your management culture so the gains hold long after the engagement ends. Coaching cadences, accountability systems, and leadership habits — baked in.

Do You Qualify?

The Close Rate program is built for home services businesses doing $3M–$20M in annual revenue — restoration, roofing, HVAC, plumbing, painting, and related trades — with customerfacing field teams and a real desire to improve conversion.

You're a fit if:

  • Your close rate is below 70% and you're not sure exactly why
  • You have leads coming in but can't predict how many will convert
  • You're coaching your team but don't have visibility into what's actually being said in the field
  • You want measurable ROI from a consulting engagement — not just strategy sessions
  • You're willing to be coached and implement what the data shows

This program may not be right for you if:

  • Your business is under $3M in annual revenue
  • Your primary sales channel is purely commercial or B2B (this program is strongest with residential and service-call based revenue)
  • You're not ready to give your team honest feedback based on real recorded conversations

We Take the Risk. You Keep the Results.

We guarantee a minimum 5-point lift in your close rate within the engagement period — or you get every dollar back.

We offer this guarantee because we've done it. We've listened to hundreds of real field conversations, identified exactly what was costing jobs, coached the right behaviors, and watched close rates move — fast.

The only thing that's changed is you can finally see it happening.

Get In-Touch

Testimonials

10.75 points. Six weeks. Multi-branch restoration company.

Technology creates visibility. Coaching creates improvement.

Chris Nordyke, Co-Founder, FLOODLIGHT Consulting Group

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Get In Touch

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See What Better Closing Is Worth

Ready to Find Out What You're Leaving on the Table?

Book a 15-minute call. We'll take you through our close rate calculator using your own numbers — lead volume, average job size, current close rate — and show you exactly what a 5-point lift is worth to your business. If the math doesn't excite you, we part ways. No pressure.

Book My Free 15-Minute Call

Minimum 5-point close rate lift — guaranteed

53 Google reviews

Former operators. Not theorists.

Works across restoration, roofing, HVAC, plumbing, and landscaping