We founded FLOODLIGHT knowing that every time we equipped a blue collar business owner for maximum impact, we were starting a chain reaction of positive change in another organization, community, and city. The trades are the backbone of every community in this country. We're here to make them stronger.
Unlock your restoration business's full potential today! Contact Floodlight for tailored solutions and expert guidance. Let's illuminate your path to success.
Partner with Floodlight Consulting Group for premier restoration business consulting, training, & coaching services. Let our proven model & expert team help your business thrive.
Our mission is to be the trusted partner in restoration that leaders turn to for guidance and support through out-of-the-box consulting. Our purpose is to forge deep, evergreen relationships built on trust, empathy, and a genuine commitment to our clients' success. By truly understanding their needs, goals, and values, we provide tailored solutions that address their specific challenges and propel them toward their desired outcomes.
100%
Of Our Consultants Are Former Owner Operators
70+
Years Of Experience Owning & Operating Restoration Companies
$250M+
In Revenue—That's The Power Of Our Consulting Clients This Year!
Every one of our consultants has owned and operated a business in the trades. No academics. No theorists. Just people who've been in the field, on the job site, and across the table from the same conversations you're having right now.
CO-Owner and CEO
CEO, Floodlight Consulting Group, LLC | Co-Host, Head Heart and Boots Podcast Brandon Reece is a seasoned entrepreneur, visionary leader, and passionate advocate for personal and professional growth. As the CEO of Floodlight Consulting Group, he leads a dynamic consulting team dedicated to empowering organizations to navigate complexities and achieve sustainable success in the blue collar home service industry.
With over two decades of experience in Operational development, leadership, and consulting, Brandon brings a wealth of expertise to his role. His forward-thinking approach and commitment to excellence have enabled Floodlight Consulting Group to become a trusted partner for clients seeking to thrive in today's rapidly changing business landscape.
In addition to his role at Floodlight Consulting Group, Brandon is also the Co-Host of the Head Heart and Boots podcast, where he explores topics at the intersection of leadership, personal development, and resilience. Through insightful conversations and practical experience, Brandon and Chris inspire owners across the trades to lead with authenticity and purpose.
Prior to founding Floodlight Consulting Group, Brandon held key leadership positions in the US Army, corporate firms, and regional disaster restoration entities, where he honed his expertise in strategic planning, organizational development, and change management. His passion for driving growth and fostering innovation has earned him recognition as a trusted advisor and thought leader in the industry.
CO-Owner & President
Chris Nordyke brings a robust background in entrepreneurship and sales leadership to his role as Co-owner and President at Floodlight Consulting. His journey began at age 19 when he entered the world of direct sales with Vector Marketing, where he quickly rose to prominence as a top sales leader and branch office manager in Los Angeles. During his tenure, he was instrumental in overseeing a team of over 40 sales representatives, spearheading initiatives in recruiting, training, and team development. This experience laid a strong foundation in entrepreneurship and sales leadership, which Chris continues to leverage today, particularly in the restoration industry.
His expertise in B2B sales was further honed during his time as a Contract Sales Representative for Cintas Corporation, a Fortune 500 company specializing in laundry services. Here, Chris mastered Requirements Based Selling (RBS), a strategy that underpins the Pain-Solution selling model he utilizes with clients today.
Before his current venture, Chris had a significant tenure at State Farm Companies, where he owned and operated a successful agency for five of his eight years with the company. In 2014, Chris transitioned to Summit Cleaning and Restoration, where he played a pivotal role on the leadership team. Until late 2019, he led the company's business development and marketing efforts, placing a special emphasis on customer experience, culture, and commercial sales operations.
Chris's diverse experience and proven leadership continue to drive success and innovation at Floodlight Consulting, where he remains dedicated to building resilient and high-performing teams.
Consultant
Mike McCabe is a seasoned entrepreneur and consultant with a notable history in the restoration industry. He initially operated a franchise from his home, which he led to achieve the highest sales in the network for twelve consecutive years, earning multiple national awards including “Franchise of the Year.” Mike introduced several internal processes that set industry standards and earned him "Master Restorer" and "Master Cleaner" titles.
After selling his franchise, he took on a role as National Operations Manager for his former franchisor, further influencing industry best practices. He now works as an independent consultant, helping restoration contractors across North America leverage his extensive experience for business growth and operational excellence.
Mike also founded Scoop2, an initiative focusing on environmental responsibility among pet owners. He lives in Thornbury, Ontario, with his wife, Trish, and enjoys skiing, boating, and traveling. They have six children and one grandson.
Mike led his franchise to #1 in the network for 12 consecutive years. He's now on your team.
Connelly brings something rare to Floodlight: deep experience across industries — from food and retail to construction and bio-plastics. That breadth is exactly what positions him to serve blue collar business owners at every stage and in every trade.
We’re excited to welcome Connelly Hayward to the Floodlight Consulting Group team. As a seasoned business consultant, leadership coach, and former business owner, Connelly brings more than three decades of hands-on experience, paired with a deep commitment to helping others lead with clarity and confidence.
Over the last 14 years, Connelly has worked with organizations across a wide range of industries to streamline operations, strengthen leadership, and build healthy, accountable cultures. His consulting work is informed by over 30 years of experience as a business leader and owner. Before stepping fully into the world of advising, he served as a partner at L. H. Hayward & Co., the iconic food company behind the Camellia brand. His time there sharpened his skills in operational strategy and navigating complex, high-growth environments.
Beyond his time in food and retail, Connelly has led and owned companies in industries ranging from construction to bio-plastics. That broad entrepreneurial background gives him a grounded understanding of the pressures business owners face and the adaptability it takes to succeed.
What really sets Connelly apart is the way he blends sharp strategic thinking with behavioral science. He holds certifications in multiple behavioral models and brings that expertise into his work with leaders and teams. Whether he’s supporting a turnaround, guiding a company through growth, or helping prepare an organization for sale, Connelly focuses on results, alignment, and trust. His background in Physics adds a unique layer to his style, combining precision, curiosity, and systems thinking in every engagement.
And here’s a curveball you might not expect: Connelly is also a High-Speed Driving Instructor. It’s a fun detail, but also one that speaks to his calm under pressure, focus on performance, and love of coaching in dynamic environments.
“Connelly brings a rare mix of operational depth, coaching precision, and behavioral insight,” said Brandon Reece, co-founder of Floodlight. “He’s a trusted advisor who makes everyone around him better, and we’re thrilled to have him with us.”
Please join us in welcoming Connelly Hayward to the Floodlight family. His depth of experience and thoughtful leadership are already making a difference for our clients and team.
Sales Partner
We’re thrilled to introduce the newest member of the Floodlight Consulting Group family: Clinton Tierney, who joins us as a Sales Partner with a powerhouse background in restoration sales and leadership.
Clinton’s journey in the restoration industry spans over 20 years and is a masterclass in professional evolution. He began in 2004 as an environmental and mitigation technician and quickly advanced through the ranks. His operational grounding in project management and estimating, especially on large loss jobs, gave him the deep, technical know-how that still informs his work today.
But it was in business development that Clinton truly hit his stride. As a Business Development Executive, Clinton built a reputation for forming strong, strategic relationships, particularly in the commercial space. His authenticity, consistency, and ability to drive results made him stand out as a top performer. That success eventually led to a promotion to Sales Director of a multi-state restoration firm, where he led a team of 16 and scaled both revenue and impact.
What sets Clinton apart isn’t just his impressive resume. It’s his heart for mentorship. He thrives when helping others level up. Whether he’s coaching new sales reps, developing account growth strategies, or building high-performing teams, Clinton is deeply committed to lifting others and building durable success.
“Clinton is the kind of leader who makes everyone around him better,” said Brandon Reece, co-founder of Floodlight. “He brings hard-won wisdom, deep operational knowledge, and a rare gift for unlocking sales potential in people and organizations. We’re lucky to have him on board.”
Please join us in giving Clinton a warm welcome. We’re pumped about the insight, grit, and generous leadership he brings to our clients and our team.
Fractional Sales Consultant | Blue Collar Sales Specialist
Kristy Corley is a seasoned sales leader with over five years of experience driving revenue growth, building high-performance teams, and developing scalable sales strategies within the restoration industry.
She has successfully led sales teams across three states, managing territories that generated over $30 million in revenue for FLEET Response. Kristy brings a wealth of experience in both residential and commercial restoration sales, with a strong track record of collaborating on and closing complex large-loss projects.
As a fractional sales consultant, Kristy partners with restoration companies to elevate their sales performance through strategic planning, hands-on coaching, and data-driven insights. Her work focuses on optimizing team structures, shortening sales cycles, and creating repeatable processes that lead to long-term success.
Kristy’s background in B2B sales includes helping both startups and growth-stage companies tackle critical sales challenges, from hiring and onboarding to CRM optimization and process design. Known for her analytical mindset and collaborative approach, she delivers tailored solutions that align with each client’s unique goals and growth stage.
In one recent engagement, Kristy's work helped a multibranch company improve close rates by 10+ points across locations in just six weeks — generating millions in additional revenue.
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Discover What Our Clients Say About Our Services
Our experience with Floodlight has been excellent. They have brought their experience in the industry and helped us address some pain points in our business. They hold us ac...
I have enjoyed their trainings. They are on top of industry trends and very knowledgeable.
Excellent presentation. Selling Training with a Building Restoration emphasis. It was really cool these gentlemen encouraged dialogue & class participation. NO one want...
Floodlight Consulting Group has made a huge impact on the trajectory of my company and on myself personally. These guys get it, they know the industry and understand how to b...
Chris and Brandon have been able to provide the insights and strategies necessary to scale my business. Chris and Brandon helped me through identifying who my key leaders are...